Services

Research

We examine what the research does not tell us, just as much as what it does. Our research is grounded in comprehensive investigations that offer detailed results, irrespective of demographic segments and audience characteristics.

Investigative Research

Designed to provide an overview of the competitive landscape and market dynamics affecting target audiences, including individual circumstances, environmental factors, economic drivers, and social and cultural nuances.

Qualitative

We employ rigorous sourcing and screening methodologies, identifying participants based on specific criteria. We independently source all participants, and employ refined approaches to ensure each participant can contribute genuinely and validly.

Quantitative

Our architecture ensures that response patterns are thoroughly investigated. And we generate sophisticated outcomes that allow for exceptional in-depth analysis.

Reporting

Produced in-house, our reports include infographics, diagrams, heatmaps, and other forms of data outputs. These often form the basis for producing the personas and signatures contained within many of our reports and strategies.

Strategy

At the core of our strategies is an inherent understanding of target audience values, needs and expectations. This is based around a combination of market intelligence and the constant evaluation of social dynamics and behaviours. The powers of observation, whether streetscapes, fashions, entertainment or people interactions, all contribute to our refined knowledge.

Our strategies are impactful, realistic and attainable. We are mindful of every client’s capacity to implement strategies, including budgets and available resources. We are conscious of competing market forces and the environments within which any strategy needs to be implemented. Given our international experience and knowledge, this includes different cultural, economic, social and political settings, as well as the accompanying regulatory parameters.

All of our strategies are underpinned by comprehensive recommendations, according to the audiences in question. Every strategy includes an implementation plan, detailing priorities and initiatives. And every strategy is then captured in our unique strategy signatures, that seamlessly link the entire journey within a single over-arching plan.

Signatures

In a contemporary world that demands decision-makers possess global perspectives and seamlessly transition between environments, whether local or global, informed market intelligence needs to be pertinent and responsive to the specific dynamics and challenges at hand.

We create a unique signature for each project. It encompasses all key criteria relevant to the brief and covers every stage of the strategy, within a unique schematic. The proposition, which is central to the strategy, is contained at the heart of the signature to create an absolute focus and the journey involved.

Accompanying the signature are unique personas reflecting how different target audiences identify with the organisation and the proposition. These signatures are based on three decades of experience synthesising complex findings and solutions into an integrated strategy, complete with realistic and achievable strategic recommendations.

Consulting

The real value of consulting is offering an expert lens over a situation which would tangibly benefit from an independent and impartial perspective. Our consulting work is led by Rob Lawrence, whose experience across education, employer and international environments is considered best practice. And in undertaking consulting projects, Rob has built a formidable network of proven professionals to contribute their own insights.

There are four ways in which Rob’s consulting experience are used:

  • Independent assessment of market performance relative to capability and opportunity

  • Independent assessment of market opportunities to inform how the client needs to respond

  • Expert due diligence to determine whether an opportunity is commercially and reputationally viable

  • Avenues to generate additional and potentially unrealised revenue opportunities

Most of our consulting projects are a matter of days and weeks, not months. If we know the answers and solutions, we never compromise. We are 100% client focussed. We prioritise results and responses first and foremost. But most importantly, we never stop thinking and suggesting, long after the report is submitted.

Analytics

Analytics are an essential part of anticipating future market trends, including audience behaviours, fashions, preferences, brand loyalties, and demand.

When properly used, analytics can reveal differences between market segments, such as location, household composition, occupation, and travel experiences. Our team expertly probes the data and accesses unique inputs around such considerations as regulatory settings, historical patterns, social trends, and cultural factors.

Our research incorporates qualitative and quantitative data, supported by investigative research. This helps form strategies based on historical patterns and future trends. We collaborate with a network of professionals - demographers, mathematicians, commentators, and academics - to interpret existing analytics and gather additional inputs to understand unique audience segments and market characteristics.

Impact Messaging

Lessons from the past still resonate in communications today. Simplicity is creativity. Pictures sell. Headlines should complement the visual and not repeat it.

Then there are distinct touches that speak volumes such as the use of typography and colour choices. Yellow works best on black. Billboards are best placed away from visual distractions. The call to action should be memorable.

Today's challenges also need to navigate the diverse landscape of social media and how different nationalities and cultural groups connect with different messages. Much of this is founded upon family values, peer influences, social behaviours, personal circumstances, and subjective brand perceptions.

Human behaviours are influenced by how any of us respond to the fulfilment of our needs and expectations. We are all different, so messages need to reflect the unique characteristics that define our target segments and their values.

Our knowledge of different audience segments is exceptional. We know how to engage with various audiences, including those defined by different cultures, societies, circumstances and characteristics.  And we know the trigger points that enable them to make a decision and reinforce that decision throughout their decision-making journey.

This is all reinforced by the recommended messages, by target audience, all of which is incorporated within the signatures and personas which distinguish our approach.