About
Prospect Research and Marketing (PR&M) is built on thirty years’ experience developing and delivering education and employer brand strategies for organisations globally. Our clientele includes universities, corporations, SMEs, schools, government agencies, and specialist service providers.
Founded and managed by Rob Lawrence, we excel in creating innovative strategies informed by rigorous market research. Our unique capabilities make us a preferred partner for developing pioneering solutions, including many first-to-market initiatives. These initiatives encompass market forecasting, due diligence, feasibility testing, brand signature development, and creative communications.
Rob Lawrence has personally conducted complex research across 38 countries, engaging with over 160,000 individuals. He is supported by an extensive global network of associates who provide analytics, market intelligence, sourcing, and trends essential for robust research outcomes.
Multinational corporations, universities, governments, schools, SMEs, and innovation services regularly seek Rob’s expertise for projects that require meticulous preparation and in-depth investigations.
Rob Lawrence
After school, Rob pursued an advertising apprenticeship in London, studied Geography at universities in the UK and Canada, and began working in employer branding with such corporations as Westland Helicopters, WH Smith, GM Healthcare, Mitel and the UK Audit Commission. He later expanded his career in Australia, founding a specialist agency in Melbourne and working with such organisations as Telstra, Santos, BHP, Myer and PwC.
Rob then applied his expertise to education marketing and branding, handling multiple international projects for such universities as Monash, RMIT, UniSA, UQ, UNSW, Deakin, UQ, Curtin, Macquarie and JCU, as well as other universities worldwide. These later included UCSC (Milan), Leicester (UK) and Auckland and Massey (NZ).
Rob became a respected global expert in education branding, focusing on market forecasting, offshore campuses, and future programme initiatives. Rob has similarly worked on major national education brands for Australia, New Zealand, the UK, and recently, Colombia, as well as projects for every Australian state.
Since 2000, Rob has produced more than 120 employer brand strategies and worked with every Australian university and numerous institutions globally. This has included developing over 50 offshore campuses. He has engaged directly with over 160,000 individuals through various forms of communication and is personally involved in all projects and reports.